A New Era of Communication – Modern Warfare 2 Twitter!
Modern Warfare 2 Twitter is one of the highest volume search terms on Google at the moment and it is easy to see why. With Robert Bowling the community manager having over 90,000 followers on Twitter, infinity ward with over 30,000 followers and the trending topic #MW2 having a minimum of 30 posts an hour there is excitement and a real sense of community on the newest large scale social networking site.
As a marketing tool twitter has been invaluable to Infinity Ward, they can interact directly with their target audience on a day to day basis. It is one of the fastest growing websites and not to be involved with it would be ludicrous considering the hype they are trying to generate around this title. the community manager is constantly discussing all aspects of the new game with fans which is aiding Infinity Ward to make a game that the fans really want to see? there is a debate about which controller type is best concave or convex? he can get immediate feedback from gamers across a number of questions.
Infinity Ward uses twitter to keep fans of the title up to date with all the happenings on the inside of the game developers giving gamers inside access to the companies plans and actions. They posted a video of the release of the prestige edition including night vision goggles and almost immediately people were watching the video’s and discussing how much it would be and were you could pre-order the special edition from. The prestige edition has been a massive seller globally, selling out in the UK in a matter of days, this is in part due to the hype generated on twitter.
Twitter could be key to interacting with lovers of the new title as the game developers can interact with fans in real time meaning they can get instant responses to any ideas they can come up with. I think we could see a massive increase of the search term Modern Warfare 2 Twitter in the coming months as the release date for the game approaches.